Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Stop Your Boobs Playing Their Own Game' by The Monkeys

To promote its Spring Summer 18′ Sport collection, Berlei employed some bouncing boobs to demonstrate the impact sports have on women’s breasts when they're not wearing a sports bra.

2019 Cannes contenders: 'Stop Your Boobs Playing Their Own Game' by The Monkeys
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Stop Your Boobs Playing Their Own Game
Agency: The Monkeys
Client: Berlei

Nominated by:

Ben Couzens, co-founder, Thinkerbell:

A really simple truth executed in a memorable way. Simple as that.

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