Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Stop Your Boobs Playing Their Own Game' by The Monkeys

To promote its Spring Summer 18′ Sport collection, Berlei employed some bouncing boobs to demonstrate the impact sports have on women’s breasts when they're not wearing a sports bra.

2019 Cannes contenders: 'Stop Your Boobs Playing Their Own Game' by The Monkeys
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Stop Your Boobs Playing Their Own Game
Agency: The Monkeys
Client: Berlei

Nominated by:

Ben Couzens, co-founder, Thinkerbell:

A really simple truth executed in a memorable way. Simple as that.

Related Articles

Just Published

8 hours ago

Unilever and Nestlé commit to voluntary green ...

UK initiative sees brands paying a green levy of 0.25% of the cost to produce an ad.

10 hours ago

Haymarket launches new global brand Performance ...

New title will be 'source of truth' for fast-growing digital sector.

14 hours ago

Campaign360 2021: Continuing coverage

Our editors share memorable quotes and other highlights from Campaign 360 2021, taking place May 4 through 6 at www.campaign360.asia.

16 hours ago

The complex way forward to respecting privacy in ...

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.