Ad Nut
Sep 4, 2018

Jiggling, bouncing, um, balls make case for sports bra usage

Campaign for Berlei by The Monkeys uses lifelike orbs to demonstrate the abuse breasts can take during athletic activity.

Campaign for Berlei by The Monkeys uses lifelike orbs to demonstrate the abuse breasts can take during athletic activity.

You may find this ad for Berlei by The Monkeys disturbing, clever, painful, inappropriate, titillating sorry or hilarious. Or more likely all of the above. But you can't deny that it gets across its point Breasts come in for some rough treatment during sporting activities, and they deserve supportive garments.

Ad Nut is not sure the shot of a breastball getting smashed by a tennis raquet in excruciating slow-mo was strictly necessary to make...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The future of virtual meetings
Premium
2 days ago

The future of virtual meetings

Could multi-hub meetings be the next best thing after face-to-face?

Premium
Rich Asians and crazy holiday mishaps
Premium
2 days ago

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

Premium
Airbnb and Toei join hands to promote old Tokyo
Premium
2 days ago

Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm that still exists in the world's biggest city.

Premium
FWD invites customers to take the plunge
Premium
2 days ago

FWD invites customers to take the plunge

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.