Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Freedom'/'Cube' by W+K Tokyo

Two TVCs for the Audi A7 Sportback found an original way to speak to those looking for freedom and personal space.

2019 Cannes contenders: 'Freedom'/'Cube' by W+K Tokyo
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Freedom'/'Cube'
Agency: Wieden + Kennedy Tokyo
Client: Audi

Nominated by:

Peter Grasse, founder, Mr Positive:

It's hard to make good work, especially in Japan. The predictability of the ideation and production process can be stifling. This on-point idea worked hard to get ahead of the pack and stood out as a result. 

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.