|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Peter Grasse, founder, Mr Positive:
It's hard to make good work, especially in Japan. The predictability of the ideation and production process can be stifling. This on-point idea worked hard to get ahead of the pack and stood out as a result.