Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Freedom'/'Cube' by W+K Tokyo

Two TVCs for the Audi A7 Sportback found an original way to speak to those looking for freedom and personal space.

2019 Cannes contenders: 'Freedom'/'Cube' by W+K Tokyo
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Freedom'/'Cube'
Agency: Wieden + Kennedy Tokyo
Client: Audi

Nominated by:

Peter Grasse, founder, Mr Positive:

It's hard to make good work, especially in Japan. The predictability of the ideation and production process can be stifling. This on-point idea worked hard to get ahead of the pack and stood out as a result. 

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