Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Freedom'/'Cube' by W+K Tokyo

Two TVCs for the Audi A7 Sportback found an original way to speak to those looking for freedom and personal space.

2019 Cannes contenders: 'Freedom'/'Cube' by W+K Tokyo
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Freedom'/'Cube'
Agency: Wieden + Kennedy Tokyo
Client: Audi

Nominated by:

Peter Grasse, founder, Mr Positive:

It's hard to make good work, especially in Japan. The predictability of the ideation and production process can be stifling. This on-point idea worked hard to get ahead of the pack and stood out as a result. 

Related Articles

Just Published

2 days ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

2 days ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

2 days ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

2 days ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.