Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Uniqlo 24-hour jeans'

The fast-fashion brand showcased its denim products as being suitable for any occasion around the clock.

2018 Cannes contenders: 'Uniqlo 24-hour jeans'
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Uniqlo 24-hour Jeans'
Agency: Unconfirmed
Client: Uniqlo/Fast Retailing

Nominated by:

Isamu Nakamura, director, ECD/head of creative division, McCann Japan

This work shows the quality of the product in a very smart way that can be communicated universally.

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