|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: 'Uniqlo 24-hour Jeans'
Client: Uniqlo/Fast Retailing
Isamu Nakamura, director, ECD/head of creative division, McCann Japan
This work shows the quality of the product in a very smart way that can be communicated universally.