Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Re:scam' by DDB New Zealand

This campaign for Netsafe turned the tables on would-be scammers by tying them up in fruitless chats.

2018 Cannes contenders: 'Re:scam' by DDB New Zealand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Re:scam
Agency: DDB New Zealand
Client: Netsafe

Nominated by:

Paul Swann, creative partner, The Works:

Most of us know someone who’s been the victim of phishing or another online scam. This idea turns the tables on the scammers through an elegant use of a technology. The Re:scam bot engages and then preoccupies scammers in a protracted and often hilarious dialogue meaning they aren’t scamming other people. This was one of my favourite campaigns not just from our region but globally this year.

Toby Talbot, chief creative officer, Saatchi & Saatchi New Zealand: 

From my home town, I’m a big fan of DDB New Zealand’s Re:Scam for Netsafe. It’s an idea designed to rid your inbox of internet fraud forever, so it has a real purpose. The solution is simple, clever and highly entertaining when brought to life through the brilliant case study (how long will it be before they introduce the Case Study Lions, I wonder).

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