|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Agency: DDB New Zealand
Paul Swann, creative partner, The Works:
Most of us know someone who’s been the victim of phishing or another online scam. This idea turns the tables on the scammers through an elegant use of a technology. The Re:scam bot engages and then preoccupies scammers in a protracted and often hilarious dialogue meaning they aren’t scamming other people. This was one of my favourite campaigns not just from our region but globally this year.
Toby Talbot, chief creative officer, Saatchi & Saatchi New Zealand:
From my home town, I’m a big fan of DDB New Zealand’s Re:Scam for Netsafe. It’s an idea designed to rid your inbox of internet fraud forever, so it has a real purpose. The solution is simple, clever and highly entertaining when brought to life through the brilliant case study (how long will it be before they introduce the Case Study Lions, I wonder).