|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Billion point giveaway
Agency: CHE Proximity Sydney
Derek Green, ECD, Ogilvy Sydney:
OUTSTANDING PROMO: It’s extremely difficult to stand out in the market when points are your main form of currency to bring people into your brand. From credit cards to supermarkets to airlines, points have become the standard lure. Velocity created a simple and engaging way to overcome this but still talking about the same lure by making it feel like the company stuffed up and you were going to be rewarded, now that’s genius.