Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Billion point giveaway' by CHE Proximity Sydney

Velocity made good on an intern's big 'mistake'.

2018 Cannes contenders: 'Billion point giveaway' by CHE Proximity Sydney
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Billion point giveaway
Agency: CHE Proximity Sydney
Client: Velocity

Nominated by:

Derek Green, ECD, Ogilvy Sydney:

OUTSTANDING PROMO: It’s extremely difficult to stand out in the market when points are your main form of currency to bring people into your brand. From credit cards to supermarkets to airlines, points have become the standard lure. Velocity created a simple and engaging way to overcome this but still talking about the same lure by making it feel like the company stuffed up and you were going to be rewarded, now that’s genius.

Related Articles

Just Published

11 hours ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

11 hours ago

How British American Tobacco sells nicotine to ...

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

12 hours ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

16 hours ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.