There's nothing wrong with this brand campaign, really. It's got nice images, attractive people, an upbeat soundtrack, a clear message and a simple tagline that contains a tame play on words (or at least repeats the same word twice).
Is it memorable?
Wait, what was Ad Nut just talking about?
Sorry Manulife, Ad Nut and colleagues much prefer this far more interesting insurance campaign that also launched this week.
CREDITS
Creative Agency: Tribal Worldwide Singapore
Managing Partner: Joshua Lee
Creative Director: Francis Ooi
Brand: Manulife Singapore
Client: Manulife
SVP & Chief Marketing Officer: Wendy Walker
VP Brand, Communications & Sponsorship: Bree Lennon
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