Emily Tan
Nov 22, 2012

Cute-macabre Melbourne Metro song is world's most viral video

MELBOURNE - The impossibly catchy "Dumbest Ways to Die" music video by McCann on behalf of Metro Melbourne has generated 15.3 million views, numerous covers and even a spoof website (not) offering cash for kidneys.

Cute-macabre Melbourne Metro song is world's most viral video

Launched on 16 November, the music video advocating safety around train stations has become the world's most viral video with 234,000 shares of the main video in the last 24 hours, picking up 3.2 million hits. 

Cover versions include learning how to play the tune on the guitar and a version set to scenes from My Little Pony

A spoof site, CashForKidneys, also advocating train safety, has popped up and the real song, for sale on iTunes, is in the top 10 list of downloads for Singapore, Taiwan, Hong Kong and Vietnam. 

Money raised by sales of the song on iTunes will be reinvested into making stations even safer, according to McCann.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

6 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

6 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

10 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.