May 23, 2016

OgilvyOne's Brian Fetherstonhaugh on disruption and data

SINGAPORE - The global CEO and chairman of OgilvyOne, Brian Fetherstonhaugh, was recently in Singapore to take part in an event centred on delivering value to consumers in an era of disruption.

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In this video Fetherstonhaugh talks to Campaign Asia-Pacific about brands adjusting to disruption, leveraging data 'body language' and the rise of Asian brands. He also shares a story about one of his more memorable boardroom meetings.

Q&A breakdown

0:08 Question 1: Is disruption causing a crisis for brands?
0:33 Question 2: So how are brands fighting back?
1:08 Question 3: What is “data body language”?
3:07 Question 4: Will Asian brands one day rule the world?
4:12 Question 5: Got a funny anecdote?

Source:

Campaign Asia

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