Premium
Chinese splintered view of local vs global brands
Premium
2 days ago

Chinese splintered view of local vs global brands

Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.

Premium
The good and the bad of China brands
Premium
4 days ago

The good and the bad of China brands

We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.

Premium
MediaWorks 2017: Photos and event highlights
Premium
May 2, 2017

MediaWorks 2017: Photos and event highlights

Rivers of caffeine, a terrifying deadline and a little-known niche market challenge young media pros.

Premium
Virtual Colonel: KFC targets 'trendier' clientele with voice-activated AI booth
Premium
Apr 24, 2017

Virtual Colonel: KFC targets 'trendier' clientele ...

VIDEO: Campaign Asia-Pacific took the futuristic 'Kolonel Fast Connect' kiosk for a test-drive.

Premium
Lessons from 'Pandora do': How one campaign can suit the world
Premium
Apr 19, 2017

Lessons from 'Pandora do': How one campaign can ...

In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.

Premium
Unconscious bias: Tackling gender equality
Premium
Apr 10, 2017

Unconscious bias: Tackling gender equality

Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins