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Princess Yachts hires W Asia
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10 hours ago

Princess Yachts hires W Asia

Luxury brand appoints W as its first retained agency in Southeast Asia.

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TBWA hires new Digital Arts Network leader in Thailand
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10 hours ago

TBWA hires new Digital Arts Network leader in Thailand

Narong Chokpiboonkarn joins the agency as head of its digital arm.

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Bundesliga beats EPL for online influence in China
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1 day ago

Bundesliga beats EPL for online influence in China

German football league is outstripping more popular English Premier League regarding social-media engagement.

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Salaries: Comms pros in Australia, Singapore make more
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2 days ago

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Billions wasted on failing brand loyalty programmes
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2 days ago

Billions wasted on failing brand loyalty programmes

Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.

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Consumers remain indifferent to most brands' existence: Havas
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3 days ago

Consumers remain indifferent to most brands' ...

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.

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