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PR head launches bespoke beer brewery
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2 hours ago

PR head launches bespoke beer brewery

Trouble Brewing offers companies personalised brews.

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A cricket anthem about buckets? Ok then, KFC
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2 hours ago

A cricket anthem about buckets? Ok then, KFC

To launch the new cricket season in Australia, KFC is encouraging an 'army' to don camo-coloured KFC buckets on their heads. Guess you sort of have to be there.

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Mindshare unveils new blockchain partnership
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1 day ago

Mindshare unveils new blockchain partnership

Media agency piloting new programme in Singapore with local blockchain outfit.

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Less can be more, even in digital
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2 days ago

Less can be more, even in digital

At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.

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Global brands winning with consumers: Nielsen
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3 days ago

Global brands winning with consumers: Nielsen

New research finds that other than a few sectors, consumers prefer big companies rather than local players.

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Hyper-engaged Asian consumers key to driving sales
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Nov 17, 2017

Hyper-engaged Asian consumers key to driving sales

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

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