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The race to build AI tools
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3 days ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Roundtable: Digital pain points include attribution, measurement,  justifying costs
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Dec 8, 2016

Roundtable: Digital pain points include attribution,...

At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.

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Challenging times ahead for CMOs: Oracle survey
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Nov 25, 2016

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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Tech Talk: Muzaara, Narratrs and Oracle
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Nov 25, 2016

Tech Talk: Muzaara, Narratrs and Oracle

A weekly roundup of tech news and announcements.

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Bing-ing it back in Asia: Search engine touts ad offerings
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Nov 24, 2016

Bing-ing it back in Asia: Search engine touts ad ...

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

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OMG Australia plugs in to Spotify with The Trade Desk
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Nov 23, 2016

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

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