Gabey Goh
Jan 16, 2017

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

Virtual genius: Salesforce’s Einstein aims to help smaller companies make the most out of data even if they lack the expertise to analyse it.

The pitch was certainly compelling enough. Speaking on the side-lines of Dreamforce, Salesforce’s annual conference in San Francisco, Derek Laney, head of product marketing for Salesforce in Asia was doing his part to reinforce the message from the event’s biggest product announcement Einstein.

The company’s latest offering will embed artificial intelligence AI in the Salesforce Platform. This AI layer is touted as the new tool that will enable marketers to get closer to their customers,...

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