Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.
True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's managing director and CRO.
The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter.
McCann & Spencer's chief creative officer Spencer Wong questions Hong Kong's creative future under pressure from "China Inc."
One of James Thompson's ads was praised for its boldness, but here's the true story.
Whosay CMO Paul Kontonis shares his insights into the world of influencers and how to find the perfect match for your brand.
Brands and publishers can use AI to provide increasingly personal experiences to users without intruding.
Seven out of 20 brand managers feel they lack a reasonable grasp of mobile advertising techniques and mobile ROI. Paul Korber of Marin Software explores why.
The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.
A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.
An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.
Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.
Real-world examples of brands working to win favour in an era of increasingly demanding consumer behaviour.
Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.
Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see
Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative.
Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.
Japanese corporations have a compelling opportunity to take a proactive approach to cross-border M&A in 2017, says Kyota Narimatsu of Finsbury.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins