Opinions

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The lowdown on second-party data
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19 hours ago

The lowdown on second-party data

Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.

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Length, buffers and control: the rights and wrongs of mobile video ads
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1 day ago

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

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The 2017 Design Lions in three words: Purpose. Trainers. Corruption.
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1 day ago

The 2017 Design Lions in three words: Purpose. Trainers. Corruption.

Every year the festival challenges us to reassess what 'design' really is. And that's not exactly a bad thing, writes JKR's Katie Ewer.

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FCB CEO offers strong rebuke to Publicis awards policy
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4 days ago

FCB CEO offers strong rebuke to Publicis awards policy

Carter Murray says creatives who should be celebrated have instead been let down by one of the industry's major players.

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Winning the new Chinese travellers
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Jun 22, 2017

Winning the new Chinese travellers

With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?

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Making sure out-of-home isn't ‘out of sight, out of mind'
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Jun 22, 2017

Making sure out-of-home isn't ‘out of sight, out of mind'

A member of the Outdoor jury explains the simple goals all out-of-home work should aspire to.

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I regret nothing (well, maybe the dog with the erection)
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Jun 22, 2017

I regret nothing (well, maybe the dog with the erection)

Cannes week puts James Thompson in a reflective mood.

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Ice Bucket memories: time for another challenge?
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Jun 21, 2017

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

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Punk rock your brand
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Jun 16, 2017

Punk rock your brand

Brands could learn something from the likes of the Sex Pistols and the Ramones.

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WeChat 101 for Western marketers
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Jun 15, 2017

WeChat 101 for Western marketers

The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.

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Gay Games bid must navigate Asian cultural divides
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Jun 14, 2017

Gay Games bid must navigate Asian cultural divides

Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.

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Belt and Road: a two-way street
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Jun 14, 2017

Belt and Road: a two-way street

China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.

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Make your user sit up and take notice
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Jun 13, 2017

Make your user sit up and take notice

Rico Chan at Yahoo shares five impotant tips for effective content marketing tips in 2017

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CES Asia: Chinese consumers get new tech first
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Jun 12, 2017

CES Asia: Chinese consumers get new tech first

Robots had a starring role among China-made technology debuting at CES Asia., but in-store retail and smart homes were also hot trends.

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Why is my chatbot not chatting?
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Jun 6, 2017

Why is my chatbot not chatting?

Demystifying the chatbot hype.

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Advertising in China's walled garden means weighing options
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Jun 5, 2017

Advertising in China's walled garden means weighing options

The spat between Alibaba-backed logistics affiliate Cainiao and competing courier brand SF Express over data is only a symptom of the 'walled garden' in China.

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Why advertising can't drive China purchases
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Jun 2, 2017

Why advertising can't drive China purchases

Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.

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The search for intelligent content
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Jun 2, 2017

The search for intelligent content

Creating useful and effective content requires a very specific set of skills, writes Darcy Mitchell of iProspect Singapore.

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Business transformation in China: Opportunity or risk to overseas brands?
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Jun 1, 2017

Business transformation in China: Opportunity or risk to overseas brands?

Perspectives and tips for brands without a physical presence in China that wish to use WeChat to reach Chinese consumers.

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Rise of the polymath marketer
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May 31, 2017

Rise of the polymath marketer

Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.

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