Opinions

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Maximising the moment
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6 hours ago

Maximising the moment

Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.

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Businesses need to wake up to gender parity realities
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1 day ago

Businesses need to wake up to gender parity realities

Research to dig into your employees' attitudes and experiences, including inevitable local nuances, is a good place to start, writes Kantar's regional CEO.

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Moving from data-driven to people-based marketing
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2 days ago

Moving from data-driven to people-based marketing

Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.

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3 beliefs about in-game ads that clash with reality
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Oct 13, 2017

3 beliefs about in-game ads that clash with reality

The clan of marketers still holds common misconceptions about in-game ads. It's time to vanquish these myths.

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Would AI make a better judge at Spikes Asia?
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Oct 11, 2017

Would AI make a better judge at Spikes Asia?

A facetious (we think?) exploration of how a bot would do judging creativity.

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Has branded content lost the plot?
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Oct 10, 2017

Has branded content lost the plot?

BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.

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Leo's Oscar and why I hope the industry sticks with awards
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Oct 6, 2017

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

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Chinese startups falling into trap of 'safe' branding
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Oct 4, 2017

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.

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Purpose from the inside out
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Oct 3, 2017

Purpose from the inside out

Wrigley’s public purpose is being inspired by parent company Mars and its vision of mutuality towards suppliers, retailers and consumers, writes Nicole McMillan.

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As Dentsu faces up to its past, here’s how it can move forward
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Oct 2, 2017

As Dentsu faces up to its past, here’s how it can move forward

Admitting wrongdoing is healthy. Now it’s vital to ensure things don’t just return to ‘business as usual’.

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Living in an 'AI summer'
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Sep 29, 2017

Living in an 'AI summer'

IPG Mediabrands' APAC digital officer opines on what AI is and what it will be.

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We asked Spikes delegates: Is AI overhyped?
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Sep 29, 2017

We asked Spikes delegates: Is AI overhyped?

Is our intelligence about this tech artificial?

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The mobile rainmaker
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Sep 26, 2017

The mobile rainmaker

Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.

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We asked two millennials what they think of their older colleagues
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Sep 25, 2017

We asked two millennials what they think of their older colleagues

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

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How older marketers stay relevant
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Sep 22, 2017

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

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An embargo on programmatic spells disaster for trade
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Sep 21, 2017

An embargo on programmatic spells disaster for trade

Rather than severely limiting programmatic spend through extreme whitelisting, the industry needs to look at how measurement strategies are contributing to media quality concerns.

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This is the start of a new era for media agencies
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Sep 20, 2017

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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Five simple questions for Equifax’s CEO
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Sep 19, 2017

Five simple questions for Equifax’s CEO

Forget the “sorry”. Were you prepared?

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One of these two brands touting sustainability actually seems sincere
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Sep 18, 2017

One of these two brands touting sustainability actually seems sincere

New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.

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The digital ad era comes to an end
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Sep 18, 2017

The digital ad era comes to an end

To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

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