Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.
Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.
In the upcoming year of the dog (and in any year), agencies would do well to cultivate the qualities humans admire in canines.
'Walk first, die first' might hold true on battlefields, but the instinct to avoid risk is devastating for design creativity—and for brands—in China, writes JKR's René Chen.
The perception is that it’s easier to leave the industry than to change it. I call bullshit.
There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes GroupM's former chief digital officer.
In his first article examining Islamic culture from a Japanese perspective, Shun Matsuzaka of McCann Worldgroup notes that young Muslims have a strong interest in Japan, but that the country still has much to learn about their culture.
BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.
Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.
For clients to see agencies as true business partners, we need to see meaningful commitments on both sides, built on transparency, openness, access and fair remuneration.
Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.
It's not going to be so bad, and following some simple advice will better serve brands, writes Ogilvy's head of digital and social in Malaysia.
When everyone is running to one spot, BBH's APAC chairman despairs.
While corporate Japan is heading in the right direction with maternity and childcare leave, it needs to jettison social norms that continue to make workplaces uncomfortable for women.
Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.
Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.
Brands in Japan are falling over themselves to be ‘Instagenic’, but they must remember to communicate on the same level as the people they are trying to reach, explains AKQA’s Omri Reis.
A little less time with the data and a little more with the digital consumer goes a long way in building trust.
According to R/GA’s group technology director.
Rei Inamoto offers some sound advice for advertising service providers that want to remain relevant.
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