Opinions

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How RFID can save Japan from its '2018 issue'
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1 day ago

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

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Like 6-second ads, this will only take a few seconds...
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Dec 8, 2017

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

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Integrating CX into your organization, part 1: Willingness to learn and change
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Dec 4, 2017

Integrating CX into your organization, part 1: Willingness to learn and change

In the first of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.

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Rising to the special occasion
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Dec 1, 2017

Rising to the special occasion

It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.

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Are you merely renting your customers inside a walled garden?
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Nov 30, 2017

Are you merely renting your customers inside a walled garden?

Digital media buying has to be in sync with the advertiser’s choice, not an enforced vendor list from the media provider, writes Sizmek's platform director.

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Goodbye marketing as we know it, hello AI
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Nov 28, 2017

Goodbye marketing as we know it, hello AI

The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.

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'Burn the whole industry to the ground'
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Nov 27, 2017

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

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Get a bigger bang for your video buck
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Nov 23, 2017

Get a bigger bang for your video buck

The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.

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Ikea furniture solves problems, but only for men
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Nov 15, 2017

Ikea furniture solves problems, but only for men

OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?

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‘I don’t have time for self-importance’: Twitter global creative chief
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Nov 14, 2017

‘I don’t have time for self-importance’: Twitter global creative chief

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

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Are we baking the cake, or just icing it?
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Nov 13, 2017

Are we baking the cake, or just icing it?

If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.

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Emotional data is not an oxymoron: Unruly's take on engagement
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Nov 8, 2017

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

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9 checklist items for marketers engaging with performance partners
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Nov 7, 2017

9 checklist items for marketers engaging with performance partners

Tips for every stage of a campaign’s lifecycle can help marketers ensure they’re getting the most out of their partnerships.

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Connecting with Asian centennials
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Nov 2, 2017

Connecting with Asian centennials

Why brands should care about the next cohort after millennials, plus four strategy tips to think about.

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Myths and facts about multiple retargeting
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Nov 1, 2017

Myths and facts about multiple retargeting

Contrary to misconceptions, using multiple retargeting providers on the same inventory can yield performance benefits.

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Using predictive analytics to boost revenue
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Nov 1, 2017

Using predictive analytics to boost revenue

A look at how banks and financial institutions can harness first- and third-party data to refine models of customer behaviour.

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Does WeChat really deserve this much credit?
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Nov 1, 2017

Does WeChat really deserve this much credit?

When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.

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Big-bang disruption and how to deal with it
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Oct 30, 2017

Big-bang disruption and how to deal with it

When companies are forced to deal with world-altering changes, culture must adapt before technology to allow digital transformation.

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Yes, we do need to specifically support female-founded startups
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Oct 26, 2017

Yes, we do need to specifically support female-founded startups

While we await a world where men and women have truly equal opportunities, it's important for the industry to fund and support innovative women starting their own companies.

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Create entertaining, sexy ads to lure millennials...or let them do it for you
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Oct 26, 2017

Create entertaining, sexy ads to lure millennials...or let them do it for you

The truth is, this coveted cohort is open to advertising—if they're getting something back for it, says 9GAG's chief operating officer.

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