Opinions

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Agency life or life passions? Why not both
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1 day ago

Agency life or life passions? Why not both

Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.

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The future of the industry isn’t data, it’s relationships
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Aug 16, 2017

The future of the industry isn’t data, it’s relationships

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

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App marketers, stand up to the duopoly! it is time for attribution standards
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Aug 15, 2017

App marketers, stand up to the duopoly! it is time for attribution standards

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift's managing director and CRO.

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Throwing the donuts out with the bathwater: in defense of elaborate brand names
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Aug 15, 2017

Throwing the donuts out with the bathwater: in defense of elaborate brand names

The chief design officer and global principal at Wolff Olins explain why when it comes to brand names, length really does matter.

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China's dominance putting HK creativity at risk
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Aug 8, 2017

China's dominance putting HK creativity at risk

McCann & Spencer's chief creative officer Spencer Wong questions Hong Kong's creative future under pressure from "China Inc."

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Bravery in advertising is a relative concept
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Aug 4, 2017

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

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5 questions to ask yourself before investing in influencer marketing
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Aug 4, 2017

5 questions to ask yourself before investing in influencer marketing

Whosay CMO Paul Kontonis shares his insights into the world of influencers and how to find the perfect match for your brand.

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AI could make personalisation less creepy, not more
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Aug 2, 2017

AI could make personalisation less creepy, not more

Brands and publishers can use AI to provide increasingly personal experiences to users without intruding.

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How are advertisers coping with the mobile-first mentality?
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Aug 1, 2017

How are advertisers coping with the mobile-first mentality?

Seven out of 20 brand managers feel they lack a reasonable grasp of mobile advertising techniques and mobile ROI. Paul Korber of Marin Software explores why.

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O2O in China: West, take note
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Jul 27, 2017

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

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Mobile games are go
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Jul 26, 2017

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

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Are you truly ready for today's young talent?
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Jul 26, 2017

Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.

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How young minds engage in an always-on world
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Jul 26, 2017

How young minds engage in an always-on world

Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.

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Let's talk about me-commerce
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Jul 25, 2017

Let's talk about me-commerce

Real-world examples of brands working to win favour in an era of increasingly demanding consumer behaviour.

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Programmatic pants
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Jul 21, 2017

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.

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KPIs vs standards: Mobile marketing in the new world
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Jul 20, 2017

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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How technology is changing stock-image use
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Jul 19, 2017

How technology is changing stock-image use

Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see

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Sorrell is wrong about consultancies: Culture is key to what we do
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Jul 19, 2017

Sorrell is wrong about consultancies: Culture is key to what we do

Karmarama's executive chairman, who sold to Accenture last year, says WPP chief Sir Martin Sorrell is wrong to think consultancies can't do creative.

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Facebook's guide to video advertising in the mobile age
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Jul 18, 2017

Facebook's guide to video advertising in the mobile age

Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.

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Why Japan needs strategic communications when buying foreign assets
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Jul 10, 2017

Why Japan needs strategic communications when buying foreign assets

Japanese corporations have a compelling opportunity to take a proactive approach to cross-border M&A in 2017, says Kyota Narimatsu of Finsbury.

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