Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.
AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
Every year the festival challenges us to reassess what 'design' really is. And that's not exactly a bad thing, writes JKR's Katie Ewer.
Carter Murray says creatives who should be celebrated have instead been let down by one of the industry's major players.
With numbers of Chinese travellers – and their spending power – continuing to rise, what do marketers need to know about winning them over?
A member of the Outdoor jury explains the simple goals all out-of-home work should aspire to.
Cannes week puts James Thompson in a reflective mood.
On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.
Brands could learn something from the likes of the Sex Pistols and the Ramones.
The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.
Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.
China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.
Rico Chan at Yahoo shares five impotant tips for effective content marketing tips in 2017
Robots had a starring role among China-made technology debuting at CES Asia., but in-store retail and smart homes were also hot trends.
Demystifying the chatbot hype.
The spat between Alibaba-backed logistics affiliate Cainiao and competing courier brand SF Express over data is only a symptom of the 'walled garden' in China.
Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.
Creating useful and effective content requires a very specific set of skills, writes Darcy Mitchell of iProspect Singapore.
Perspectives and tips for brands without a physical presence in China that wish to use WeChat to reach Chinese consumers.
Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.
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