Opinions

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Selfie culture and its impact on beauty brands in Asia
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1 day ago

Selfie culture and its impact on beauty brands in Asia

The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.

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Listening to mothers
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2 days ago

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Why I left advertising
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3 days ago

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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Forget content; convenience is king
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4 days ago

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Living the mall lifestyle in Jakarta
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Feb 16, 2017

Living the mall lifestyle in Jakarta

Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.

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Branding for media brands: TV in the social age
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Feb 15, 2017

Branding for media brands: TV in the social age

Broadcast media must adapt to the new paradigm if it's to have any hope of survival.

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A proposal on how to deal with complexity
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Feb 13, 2017

A proposal on how to deal with complexity

The complexity in politics has not left the marketing and communications industry alone, writes Caspar Schlickum, CEO of Wunderman APAC.

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What selfies can teach digital advertisers
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Feb 10, 2017

What selfies can teach digital advertisers

The desire to impress through experimentation and constant curation are key ingredients to successful digital campaigns, writes Aaron Brooks.

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Hall of shame: More multicultural brand blunders
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Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

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'Hon-sul': More Korean millennials are drinking alone
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Feb 9, 2017

'Hon-sul': More Korean millennials are drinking alone

And they don't see anything wrong with that.

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5 technologies you need to know about now
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Feb 8, 2017

5 technologies you need to know about now

VR, MR, AI, biometrics, voice control: A rundown of technologies that matter for creating amazing brand experiences—and how to focus your efforts.

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Reality check: It's time to rethink VR
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Feb 7, 2017

Reality check: It's time to rethink VR

Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.

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Viewability, while crucial, is not enough
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Feb 6, 2017

Viewability, while crucial, is not enough

P&G's call to action on digital advertising signals needed changes on viewability and transparency. Niall Hogan of Integral Ad Science offers four more factors the industry should be focusing on.

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Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia
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Feb 2, 2017

Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia

Whether futuristic, quirky or cold, Western travellers’ perceptions of Tokyo haven’t changed much in the years between 'Lost in Translation' and this year's 'Ghost in the Shell'.

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Context data will transform your understanding of programmatic
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Jan 27, 2017

Context data will transform your understanding of programmatic

New developments will make the earlier era of programmatic advertising appear crude and simplistic by comparison.

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Golden Week’s golden opportunity: loyalty
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Jan 26, 2017

Golden Week’s golden opportunity: loyalty

Many travel and hospitality brands are failing to meet the expectations of China's Golden Week travellers when it comes to loyalty, according to Seton Vermaak of SapientRazorfish Hong Kong.

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These festive-season ads are actually...festive
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Jan 26, 2017

These festive-season ads are actually...festive

Not all this year’s Chinese New Year ads are melancholy, thankfully.

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E-retailers are the publishers of the future
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Jan 25, 2017

E-retailers are the publishers of the future

Ad dollars are being eaten by ecommerce dollars, writes Publicis Media's Ken Mandel.

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The paradox of the solo Asian traveller
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Jan 19, 2017

The paradox of the solo Asian traveller

Solo adventurers want to interact and connect with strangers, but may feel reluctant to do so. Can brands help?

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Let’s start using the 'F word' in meetings
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Jan 18, 2017

Let’s start using the 'F word' in meetings

No, not that one. 'Fame'. It shouldn't be a dirty word, writes Grey's Danish Chan.

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