A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.
Shorter ads won't fix the problem with low-quality ads.
In the first of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.
It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.
Digital media buying has to be in sync with the advertiser’s choice, not an enforced vendor list from the media provider, writes Sizmek's platform director.
The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.
A former ad man suggests how to torch and then rebuild the ad agency model.
The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.
OPINION: Four short TVCs celebrate a Malaysia store opening. But why are they so focused on dudes being bothered by women?
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Tips for every stage of a campaign’s lifecycle can help marketers ensure they’re getting the most out of their partnerships.
Why brands should care about the next cohort after millennials, plus four strategy tips to think about.
Contrary to misconceptions, using multiple retargeting providers on the same inventory can yield performance benefits.
A look at how banks and financial institutions can harness first- and third-party data to refine models of customer behaviour.
When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.
When companies are forced to deal with world-altering changes, culture must adapt before technology to allow digital transformation.
While we await a world where men and women have truly equal opportunities, it's important for the industry to fund and support innovative women starting their own companies.
The truth is, this coveted cohort is open to advertising—if they're getting something back for it, says 9GAG's chief operating officer.
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