Opinions

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Personalisation: Taking small-business service levels to the digital realm
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9 hours ago

Personalisation: Taking small-business service levels to the digital realm

Chatbots and other tech for personalising customer experience are no longer out of reach for even smaller brands.

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Open-hearted consumers characterise Philippines
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1 day ago

Open-hearted consumers characterise Philippines

An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.

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Diversity is about respect, not empathy
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2 days ago

Diversity is about respect, not empathy

We require a system that recognises the need for both women and men to create a balanced life for themselves and their loved ones.

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Six guiding lights, for an age of likes
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3 days ago

Six guiding lights, for an age of likes

Creating visual identity with a soul.

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Is creativity AI’s final frontier?
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3 days ago

Is creativity AI’s final frontier?

All signs point to AI systems having the ability to be creative. Will they augment us, or replace us?

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How do we eat the incumbent companies’ lunches?
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4 days ago

How do we eat the incumbent companies’ lunches?

Five lessons for big companies, from maniacally zealous startups and VCs.

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Brand safety on a global scale and in real-time
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Mar 16, 2017

Brand safety on a global scale and in real-time

A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.

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Cambodian coffee chain blends local and international flavours
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Mar 16, 2017

Cambodian coffee chain blends local and international flavours

How homegrown brand Brown Coffee is luring local millennials away from the international chains.

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Who’s to blame for the digital mess? We all are.
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Mar 15, 2017

Who’s to blame for the digital mess? We all are.

All parties should acknowledge their role in tarnishing the bright, shiny thing known as digital advertising, writes David Angell of TrinityP3.

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Ad blocking: The best thing that could have happened?
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Mar 14, 2017

Ad blocking: The best thing that could have happened?

Consumers voted with their thumbs, and the results are clear. It's how we react that might avoid losing the next billion consumers.

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A different lens: Snap IPO just the beginning
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Mar 13, 2017

A different lens: Snap IPO just the beginning

Those who think Snap Inc is just another social-media company betting on users should think again, writes Jeremy Sigel of Essence.

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Our risky obsession with digital
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Mar 13, 2017

Our risky obsession with digital

I'm a big fan of digital marketing. But I fear we're losing the art form that is strategy coupled with creativity.

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I hope one day we won't need an International Women's Day
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Mar 10, 2017

I hope one day we won't need an International Women's Day

Will our daughters be fighting the same battles we fight today?

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In search of sanity: A candid tale of battling mental health in adland
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Mar 10, 2017

In search of sanity: A candid tale of battling mental health in adland

The ad industry is a Petri dish for breeding mental-health issues, says the strategy partner at Bountiful Cow.

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Advice to a young woman entering the industry
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Mar 10, 2017

Advice to a young woman entering the industry

Anna Chan of Amnet Asia wrote this personal letter to her younger self in the runup to International Women's Day.

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The obligation to understand (it's tougher than you think)
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Mar 9, 2017

The obligation to understand (it's tougher than you think)

Marketers must know their customers. But doing so requires a massive effort to overcome a quirk of human nature, according to Flamingo's Tim Parker.

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Love, acceptance, equality and public relations
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Mar 9, 2017

Love, acceptance, equality and public relations

The most significant change of the last decade? The answer is an easy one, and one that smart brands are embracing, writes Ana Ysabel R. Ongpin of Campaigns & Grey Public Relations.

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International Women's Day: 12 APAC chiefs on what they would change for women
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Mar 8, 2017

International Women's Day: 12 APAC chiefs on what they would change for women

CEOs and key players in the marketing and media world share their vision of a brighter future for women—and how to make it happen.

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Mother or mentor? How about both?
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Mar 8, 2017

Mother or mentor? How about both?

On International Women's day, iProspect APAC CEO Joanna Catalano asks women to reflect on a powerful opportunity to support and inspire future leaders.

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Facebook post: 'Please watch and buy my girl'
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Mar 6, 2017

Facebook post: 'Please watch and buy my girl'

Provocative video post leads off human-trafficking campaign for Hagar Singapore by Blak Labs.

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