The industry has adapted the selfie for its own ends, but has perhaps missed some of the deeper desires it reflects.
Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.
I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.
Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.
Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.
Broadcast media must adapt to the new paradigm if it's to have any hope of survival.
The complexity in politics has not left the marketing and communications industry alone, writes Caspar Schlickum, CEO of Wunderman APAC.
The desire to impress through experimentation and constant curation are key ingredients to successful digital campaigns, writes Aaron Brooks.
It’s baffling how often even major companies continue to get their messages wrong.
And they don't see anything wrong with that.
VR, MR, AI, biometrics, voice control: A rundown of technologies that matter for creating amazing brand experiences—and how to focus your efforts.
Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.
P&G's call to action on digital advertising signals needed changes on viewability and transparency. Niall Hogan of Integral Ad Science offers four more factors the industry should be focusing on.
Whether futuristic, quirky or cold, Western travellers’ perceptions of Tokyo haven’t changed much in the years between 'Lost in Translation' and this year's 'Ghost in the Shell'.
New developments will make the earlier era of programmatic advertising appear crude and simplistic by comparison.
Many travel and hospitality brands are failing to meet the expectations of China's Golden Week travellers when it comes to loyalty, according to Seton Vermaak of SapientRazorfish Hong Kong.
Not all this year’s Chinese New Year ads are melancholy, thankfully.
Ad dollars are being eaten by ecommerce dollars, writes Publicis Media's Ken Mandel.
Solo adventurers want to interact and connect with strangers, but may feel reluctant to do so. Can brands help?
No, not that one. 'Fame'. It shouldn't be a dirty word, writes Grey's Danish Chan.
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