Months after the government’s sudden recall of 500-rupee and 1,000-rupee notes, India is still reeling from the impact, but many ways of doing business and thinking about money have changed forever.
A do and don't guide for reassessing the way we invest in digital media while avoiding common pitfalls.
An influential minority now lives in shared accommodations.
From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.
There is a worrying disconnect between Asian marketers’ achievement and sense of success—but there is a simple solution.
Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?
The challenge is creating a platform where the data from mobile, location and OOH speak the same language.
What to make of a sudden interest among adults in revisiting and indulging in children’s content?
A marketing leader from Uber gives his personal view on the intersection of branding and politics.
Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.
Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.
How brands can offer people true relief.
Better teamwork could have prevented the train wreck, suggests one industry observer.
Why storytelling and 'story doing' need to line up.
Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.
New presence down under will streamline end-to-end consumer experience
A keyword out of context can mean a missed opportunity or a branding disaster.
While brands often put the emphasis on agencies to transform, it’s a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.
Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.
Advances in AI could bring brands the elixir they yearn for: connection with consumers on an emotional level.
New Business Sales - Financial solutions HK$250000.00 - HK$350000.00 per annum Hong Kong
Senior Manager, International Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
Manager, Regional Retail Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
PR Manager Singapore
Translator - Immediate Start HK$25000.00 - HK$45000.00 per annum Hong Kong
Product Control (AP), 35k Start Immediately HK$30000 - HK$35000 per month Hong Kong
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