Opinions

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Need for speed: Video creative must catch up with consumers
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21 hours ago

Need for speed: Video creative must catch up with consumers

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.

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Japanese workers need to overcome guilt when it comes to holidays
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22 hours ago

Japanese workers need to overcome guilt when it comes to holidays

The Japanese are notorious for overworking and refusing to take holidays. Time to clock off?

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Don't underestimate audio as an ad channel in Asia
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3 days ago

Don't underestimate audio as an ad channel in Asia

Digital audio advertising is so new in Asia that it is virtually untapped when it comes to programmatic placement. This is going to change quickly.

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The planner working to bring Japan Inc up to speed with LGBT consumers
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4 days ago

The planner working to bring Japan Inc up to speed with LGBT consumers

Takahiko Morinaga, who started the Japan LGBT Research Institute, discusses the nascent state of LGBT marketing in Japan.

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Baby by numbers
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4 days ago

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Agency innovation: You must un-learn what you have learned
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Jan 11, 2017

Agency innovation: You must un-learn what you have learned

DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.

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Three areas to watch in Japan's online space in 2017
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Jan 10, 2017

Three areas to watch in Japan's online space in 2017

With the infrastructure in place for progress in online advertising, the quality of everything from content, media vehicle, planning, and effectiveness measurements should become key focus areas in 2017.

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'Your hair is unruly': The most annoying idea from CES
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Jan 10, 2017

'Your hair is unruly': The most annoying idea from CES

The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.

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Women at work: Rise of the female 'millenipreneurs'
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Jan 9, 2017

Women at work: Rise of the female 'millenipreneurs'

Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.

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Five 2017 predictions for mobile marketing in APAC
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Jan 5, 2017

Five 2017 predictions for mobile marketing in APAC

Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.

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Wallet talk: The messages of the cards we carry
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Jan 5, 2017

Wallet talk: The messages of the cards we carry

New fintech players reject the gold-platinum-black 'ladder' in favour of statements more suited to younger consumers.

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Fake news: It's time for brands to act
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Jan 4, 2017

Fake news: It's time for brands to act

While brands usually shy away from controversial issues, the rise of fake news represents an opportunity worth considering, writes Luke Janich.

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How can women rise to the top of an organisation?
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Jan 3, 2017

How can women rise to the top of an organisation?

Emma Loisel, COO at The Exchange Lab, tackles gender diversity in the workplace and offers some personal advice to women looking to climb the career ladder.

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The sad state of advertising agency morale
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Jan 3, 2017

The sad state of advertising agency morale

Mike Fromowitz describes the problem and offers 10 principles to improve it.

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Let's stay human in 2017
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Dec 23, 2016

Let's stay human in 2017

Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li

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Japanese retailers are finally catering to millennial lifestyles
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Dec 22, 2016

Japanese retailers are finally catering to millennial lifestyles

Retailers who create space to balance socialising, self-exploration and sales will benefit.

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Malaysian marketers should target workforce, not just race
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Dec 21, 2016

Malaysian marketers should target workforce, not just race

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

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Quiz: Are you making good use of your data?
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Dec 16, 2016

Quiz: Are you making good use of your data?

David Sanderson, CEO and founder of Nugit, has a quick test for brands to see how savvy they are at making the most of the data they sit on.

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Spine-tingling content: A soothing antidote to modern anxieties
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Dec 15, 2016

Spine-tingling content: A soothing antidote to modern anxieties

A surprising number of people find their happy place in videos of people squishing slime, or simply whispering, or brushing hair. Brand stewards should pay attention to why, writes Flamingo's George Webster.

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