Former Burson-Marsteller chief Bill Rylance sets up Watatawa consulting and strategic investment firm in Singapore

Rylance resigned from BM in December 2008 after 26-years with the WPP firm.

According to his new firm’s website, the founders and management team includes Rylance, who is also CEO, plus Chris Werner, Gus Chow and Michael Beamish, as well as former BM senior executive Bryan Matthews and ex-regional president and CEO Simon Pangrazio.

Headquartered in Singapore, the new firm, which was launched this week, aims to tap its founders’ “decades of experience in Asia-Pacific” to “offer clients depth and breadth of knowledge across multiple business disciplines including strategy consulting, corporate and marketing communications, banking and financial services, retailing, market entry, distribution and product development”.

Additionally, Watatawa has also set up the Catalyst Group which will present clients with insights from respected thought leaders in communications and journalism. Among the group are Andy Eklund, Jonathan Jordan and David Wolf.