The just-launched Melbourne agency claims to blend science and creativity because the "Trust me, I'm a creative" approach just doesn't cut it anymore.
Will AI make agency roles obsolete? Hardly, writes Amnet Asia's Jeremy Lo.
Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.
CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.
At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
The potential for organisations with digital creativity at their core to be key players in this transformational economy are huge, writes Vincent Digonnet, newly minted APAC CEO at MullenLowe Profero
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins