agency

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Accenture juggernaut sets pace in sector ripe for disruption
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Jan 23, 2018

Accenture juggernaut sets pace in sector ripe for disruption

Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.

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Accenture: Large-scale agency M&A is 'not our game'
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Jan 9, 2018

Accenture: Large-scale agency M&A is 'not our game'

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

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The dangers of binary thinking
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Jan 5, 2018

The dangers of binary thinking

BBH's APAC chairman explores the siren song of the false dichotomy.

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New Business League: October 2017 update
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Nov 29, 2017

New Business League: October 2017 update

Dentsu and Leo Burnett swap positions on the creative ranking; Initiative makes an entrance on the media table.

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'Burn the whole industry to the ground'
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Nov 27, 2017

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

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Then and now: My first job in advertising
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Nov 7, 2017

Then and now: My first job in advertising

Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.

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