agency

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Why I left advertising
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4 days ago

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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Resonance China to merge with Skye Media
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Feb 16, 2017

Resonance China to merge with Skye Media

Deal will create independent Chinese social-media agency of a scale that may raise eyebrows at large holding companies.

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Secrets to a steady (client-agency) relationship
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Feb 14, 2017

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

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The sad state of advertising agency morale
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Jan 3, 2017

The sad state of advertising agency morale

Mike Fromowitz describes the problem and offers 10 principles to improve it.

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W Asia clinches two new fitness clients
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Dec 14, 2016

W Asia clinches two new fitness clients

Agency picks up new well-being clients to add to growing roster.

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