Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.
"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.
BBH's APAC chairman explores the siren song of the false dichotomy.
Dentsu and Leo Burnett swap positions on the creative ranking; Initiative makes an entrance on the media table.
A former ad man suggests how to torch and then rebuild the ad agency model.
Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.
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