The Design Business Association Asia aims to open first in Singapore, followed by a Shanghai chapter.
Too often, agencies are briefed based on last year's brief. Carat's Jonathan Rudd provides five recommendations for getting out of that rut.
I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.
Deal will create independent Chinese social-media agency of a scale that may raise eyebrows at large holding companies.
What makes some client-agency relationships healthier than others? We invited them to share their feelings.
Mike Fromowitz describes the problem and offers 10 principles to improve it.
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