agency

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Why on earth would you name your agency 'Thinkerbell'?
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Jun 5, 2017

Why on earth would you name your agency 'Thinkerbell'?

The just-launched Melbourne agency claims to blend science and creativity because the "Trust me, I'm a creative" approach just doesn't cut it anymore.

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Why do we still need the agency when we have AI?
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May 8, 2017

Why do we still need the agency when we have AI?

Will AI make agency roles obsolete? Hardly, writes Amnet Asia's Jeremy Lo.

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IPG Mediabrands revamps Rally Worldwide in Hong Kong
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Apr 18, 2017

IPG Mediabrands revamps Rally Worldwide in Hong Kong

Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.

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Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings
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Apr 18, 2017

Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings

CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.

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Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO
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Apr 5, 2017

Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

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Why digital transformation will make agency land stronger
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Apr 4, 2017

Why digital transformation will make agency land stronger

The potential for organisations with digital creativity at their core to be key players in this transformational economy are huge, writes Vincent Digonnet, newly minted APAC CEO at MullenLowe Profero

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