agency

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IPG Mediabrands revamps Rally Worldwide in Hong Kong
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Apr 18, 2017

IPG Mediabrands revamps Rally Worldwide in Hong Kong

Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.

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Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings
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Apr 18, 2017

Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings

CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.

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Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO
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Apr 5, 2017

Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

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Why digital transformation will make agency land stronger
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Apr 4, 2017

Why digital transformation will make agency land stronger

The potential for organisations with digital creativity at their core to be key players in this transformational economy are huge, writes Vincent Digonnet, newly minted APAC CEO at MullenLowe Profero

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Branding and design agencies to form Asia association
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Mar 9, 2017

Branding and design agencies to form Asia association

The Design Business Association Asia aims to open first in Singapore, followed by a Shanghai chapter.

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Scoping your agencies to win in the digital economy
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Feb 28, 2017

Scoping your agencies to win in the digital economy

Too often, agencies are briefed based on last year's brief. Carat's Jonathan Rudd provides five recommendations for getting out of that rut.

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