PR
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Women Leading Change 2024 shortlist revealed
See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
Move and win roundup: Week of April 15, 2024
Ikano Centres, The Marcom Avenue, Zeno, DBS, Dentsu, Publicis Groupe, Rice, Mindshare, Ford, Hero, K&C, WE Communications, Open AI, and more in our weekly collection of people moves and account news.
Osaka World Expo 2025: How to win influence with key economic drivers in Japan
With only a year to go, Meghan Barstow of Edelman shares five key takeaways on the payoff for countries and global brands that show up well in Osaka.
Publicis organic growth jumps 5.3% in Q1
Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.
Oreo claims the hamburger menu as its own
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Nissan taps kimono designer to send Formula E message
The 'Get comfortable, but not too comfortable' campaign was conceptualised by Dark Horses
Move and win roundup: Week of April 8, 2024
VaynerMedia, Kantar, Reed Woods, Hero, L’Oréal, Kellanova, AS Watson, Time Out, BBDO, OpenX, TBWA, Google Cloud, Kinesso, Mindshare, and others in our weekly collection of people moves and account news.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
RHB's latest Hari Raya campaign focuses on forgiveness
The film by FCB Shout tells the story of celebrated Malaysian lawyer Ahmad Zaharil Muhaiyar.
Beyond the Great Wall: Navigating global expansion for Chinese businesses
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
Campaign reveals global Agency of the Year shortlist
APAC-nominated shops include Leo Burnett Taiwan, Propel Manila, DDB Philippines IdeasxMachina,Thinkerbell, Special New Zealand, and Motion Sickness.
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
Women to Watch Greater China 2024: Sherry Pan, IPG Mediabrands
A steadfast leader spearheading the agency's transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.
Women to Watch Greater China 2024: Rachel Gao, Mindshare
A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.
Durex launches energy drink in Malaysia
In a parallel campaign, the condom brand has also sponsored an adults-only 'Come Run' nighttime road race for couples in Singapore, urging them to finish together.
Move and win roundup: Week of April 1, 2024
Havas, Lion & Lion, Nestlé, Allied Pinnacle, Plan B Media, Pokka, and more in our weekly collection of people moves and account news.
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Publicis stock price hits €100 for first time as valuation soars
Employees who are entitled to shares will benefit from jump in the stock price.
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