SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.
SINGAPORE - B2C marketers in Asia Pacific are becoming increasingly active in social marketing, but their level of satisfaction with various social platforms remains mixed, according to a new report by Forrester.
SINGAPORE - Facebook Audience Network (FAN), the social platform’s mobile ad network, has officially expanded its reach beyond mobile app placements to include mobile web pages.
SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for many brands, according to Grace Liau, VivaKi’s general manager for Asia Pacific.
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