asia pacific

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Programmatic adoption by APAC marketers on the rise: MediaMath
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May 20, 2016

Programmatic adoption by APAC marketers on the rise: MediaMath

SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.

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Marketer satisfaction with social media fails to match usage: Forrester
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Feb 16, 2016

Marketer satisfaction with social media fails to match usage: Forrester

SINGAPORE - B2C marketers in Asia Pacific are becoming increasingly active in social marketing, but their level of satisfaction with various social platforms remains mixed, according to a new report by Forrester.

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Facebook Audience Network now connected to the mobile web
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Jan 27, 2016

Facebook Audience Network now connected to the mobile web

SINGAPORE - Facebook Audience Network (FAN), the social platform’s mobile ad network, has officially expanded its reach beyond mobile app placements to include mobile web pages.

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Worry about attribution later, build the digital foundation first: VivaKi
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Dec 17, 2015

Worry about attribution later, build the digital foundation first: VivaKi

SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for many brands, according to Grace Liau, VivaKi’s general manager for Asia Pacific.

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