It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.
Vogel will also have Southeast Asia responsibilities.
CEO Edward Bell heads to Cathay Pacific.
Jacco ter Schegget takes on Southeast Asia mandate for Mirum and JWT, as Nanda Ivens departs.
With more consultancies muscling in on the advertising industry, agencies need to make their creative more prominent than ever, says FCB CEO Carter Murray.
Agencies must resist falling into the trap of letting technology take the lead in what has always been an ideas-based industry, according to the agency’s APAC CEO.
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