Centre will focus on guiding clients and partners through digital transformation.
The firm's acquisitions include Watatawa and Red Bridge Communications.
Melissa Lapeyre was previously at Blue449 in Paris.
Provocative video post leads off human-trafficking campaign for Hagar Singapore by Blak Labs.
Luxury brand appoints W as its first retained agency in Southeast Asia.
Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins