Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.
Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.
Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.
Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.
Agency to handle all promotions and communications for luxury eco-tourism destination opening next year.
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