communications

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Three tips to make your customer stories sparkle
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10 hours ago

Three tips to make your customer stories sparkle

Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.

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How can staid German brands act more Chinese?
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4 days ago

How can staid German brands act more Chinese?

Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.

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Fusing science and comms to create new markets at DSM
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Feb 27, 2017

Fusing science and comms to create new markets at DSM

Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.

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Salaries: Comms pros in Australia, Singapore make more
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Feb 22, 2017

Salaries: Comms pros in Australia, Singapore make more

Latest study from Prospect and PublicAffairsAsia also shows more businesses accept flexible working.

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Tencent offers brands guided gateway to Chinese tourists
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Nov 21, 2016

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

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W Asia wins Bawah Private Island brief
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Nov 2, 2016

W Asia wins Bawah Private Island brief

Agency to handle all promotions and communications for luxury eco-tourism destination opening next year.

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