public relations
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Is Temu too timid when it comes to PR?
As online marketplace Temu gears up for some serious spend on the upcoming Super Bowl, JX Tan, head of international PR at BGI Genomics, explores how the e-commerce disruptor could take a bigger bite from Amazon and the overall e-commerce pie if it ups its PR game.
Why PR needs a serious rebranding exercise focused on metrics and measurement
There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.
PR Awards Asia 2022 announces jury members
A total of 66 brand and agency leaders from across the industry will judge the awards, which will be presented in June. The entry deadline is April 11.
PR Awards Asia: 2021 winners announced
PRWeek Asia and Campaign Asia-Pacific announce the full list of winners in 20th edition of the PR Awards Asia.
Jury members announced for PR Awards Asia
The entry deadline for the 20th edition of the region's foremost recognition of excellence in public relations is April 7, with a late-entry deadline of April 13.
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