Emily Tan
Oct 13, 2011

VIDEO: Edelman's Andrew Kirk on why PR firms are the creative agency of the future

ASIA-PACIFIC - As part of the ongoing PR Influencers video series, Andrew Kirk, managing director of Edelman Hong Kong & Taiwan, explains why public relations agencies are primed to lead the field in creativity.

ASIA-PACIFIC - As part of the ongoing PR Influencers video series, Andrew Kirk, managing director of Edelman Hong Kong & Taiwan, explains why public relations agencies are primed to lead the field in creativity.

When asked if he felt PR agencies were creative, Andrew Kirk, managing director for Edelman Hong Kong Taiwan, said he found both public relations agencies and its people, exceptionally creative.

“We live in a difficult world, full of chaos, and our clients are looking for creative solutions to highly challenging issues,” said Kirk.

Chasing the big idea, he added, was fun but the trick was in taking the idea and telling it...

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