Staff Reporters
Mar 9, 2015

Video: Angela Ng of LVMH shares key Media360Summit takeaways

Immersive media, brand usefulness and user generated content all rose to the top in regional media coordination director (APAC) LVMH Angela Ng's estimation of key action items in Asia from the Media360Summit.

wide player in 16:9 format. Used on article page for Campaign.

Ng pointed to how traditional media can integrate with new digital channels as one challenge, but she also highlighted the rising influence of consumers themselves. “Audiences have audiences,” she said, when asked about the key takeaways from the Media360Summit. Find out more about how one of the world’s largest luxury marketers is thinking about tapping into Asia’s new frontier of immersive media and letting consumers build their own stories around a brand.

Media360Summit interview videos presented in conjunction with DataXu

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