In a campaign for Etiqa Singapore by Blak Labs, deceased patriarchs and matriarchs look down from Harry Potter-style moving portraits as their grown childrenacting more like toddlersfight over the relative worth of what they got in the will, debate selling off the family business, and wonder how much cash they can get for their dear parents' treasured personal possessions.
The campaign includes print, digital, out-of-home and free-to-air TV and promotes the insurer's...
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