A veteran at Ogilvy & Mather for over a decade, Lim was most recently with the agency as its creative director for regional business across Asia-Pacific. Lim has been awarded at D&AD, Cannes, Communication Arts, One Show, Creative Circle and Spikes.
With this move, Lim (pictured) reunites with former colleague, Koh Hwee Peng, Blak Labs co-founder. Both Lim and Koh were inaugural creatives at Grey Singapore, where they grew the fledging start-up into one of the most successful shops in the country.
Established in November last year, Blak Labs is an integrated creative agency that specialises in co-creation, collaboration and creative care.
Charlie Blower, managing partner of Blak Labs, said Lim is a heavy-weight thinker with a strong creative reputation. “At Blak Labs, we place senior talents on our clients’ business so we can deliver superior creative thinking quickly. He will make a huge impact on our clients and our team.”
Commenting on the appointment, Lim said, “I’ve spent the first part of my career working at big agencies, and even tried my hand at running one. For the second act, I’m looking forward to doing something more entrepreneurial – and having some fun along the way.”
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