Staff Reporters
Aug 26, 2014

There's certainly no smoking in this tobacco ad

INDONESIA - A TVC by Bates CHI & Partners Jakarta and The Sweet Shop for the A-Mild cigarette brand appears to tacitly admit the inherent danger of the product by equating it with risky, you-only-live-once activities such as cliff jumping.

wide player in 16:9 format. Used on article page for Campaign.

Client: A-Mild cigarettes, Sampoerna Tobacco

Agencies/Production: Bates CHI & Partners Jakarta, The Sweet Shop, Lynx Films, PSN Spain 

Market: Indonesia

Press release quote: "Little connections are happening all over the globe, in every walk of life, every activity, every language," said Mario Zozin, director. "We’re celebrating these connections and inspiring people to take action—to shrug off the boring old routine and begin doing the things they dream of.” 

Comments: Art, skydiving, wheeling a girl around in a shopping cart...smoking. Same thing really. Totally comparable.

CREDITS

Client: PT. Sampoerna Tb
Title: ‘Connected'
Agency: Bates Chi & Partners, Jakarta
Executive Creative Director: Hendra Lesmono
Creative Director: Iyan Hendrik Susanto
Art Director: Kevin Reinaldo
Copywriter: Izzat Zulhijman
Agency Producer: Keumala Dewi

Production Company: The Sweet Shop & Lynx Films
Director: Mario Zozin
Executive Producers: Claire Davidson & Rob O’Hare
Producer: Ivy Low
DOP: Stuart Graham
Line Production Company: PSN Spain
Editor: Adam Hussey (Finito, Bangkok)
Post Production: The Posthouse, Indonesia
Music: Schnack Music Manufacture
 

Related Articles

Just Published

15 hours ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.