Staff Reporters
Aug 26, 2014

There's certainly no smoking in this tobacco ad

INDONESIA - A TVC by Bates CHI & Partners Jakarta and The Sweet Shop for the A-Mild cigarette brand appears to tacitly admit the inherent danger of the product by equating it with risky, you-only-live-once activities such as cliff jumping.

wide player in 16:9 format. Used on article page for Campaign.

Client: A-Mild cigarettes, Sampoerna Tobacco

Agencies/Production: Bates CHI & Partners Jakarta, The Sweet Shop, Lynx Films, PSN Spain 

Market: Indonesia

Press release quote: "Little connections are happening all over the globe, in every walk of life, every activity, every language," said Mario Zozin, director. "We’re celebrating these connections and inspiring people to take action—to shrug off the boring old routine and begin doing the things they dream of.” 

Comments: Art, skydiving, wheeling a girl around in a shopping cart...smoking. Same thing really. Totally comparable.

CREDITS

Client: PT. Sampoerna Tb
Title: ‘Connected'
Agency: Bates Chi & Partners, Jakarta
Executive Creative Director: Hendra Lesmono
Creative Director: Iyan Hendrik Susanto
Art Director: Kevin Reinaldo
Copywriter: Izzat Zulhijman
Agency Producer: Keumala Dewi

Production Company: The Sweet Shop & Lynx Films
Director: Mario Zozin
Executive Producers: Claire Davidson & Rob O’Hare
Producer: Ivy Low
DOP: Stuart Graham
Line Production Company: PSN Spain
Editor: Adam Hussey (Finito, Bangkok)
Post Production: The Posthouse, Indonesia
Music: Schnack Music Manufacture
 

Related Articles

Just Published

9 hours ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

9 hours ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

9 hours ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

15 hours ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.