Ad Nut most often sticks to showing you work from Asia, but always reserves the right to highlight exceptional work from anywhere, and this film by Sweet Shop director Noah Conopask certainly qualifies. Simple. Expertly made. Powerful.
Made for the US National Coalition Against Domestic Violence (NCADV), the film is rooted, according to the director, in scientific research showing that kids who witness abuse can suffer permanent personality changes, even if they're not abused themselves.
“The boy is me," Conopask said in a release. "I had to make it. Children look up to their parents. Even if they don't want to. I hope that I can inspire action in those who may be broken or hurt and are acting in this way. I hope I can stir them to look at themselves and recognize what it is doing to their child, their family and themselves.”
Now please excuse Ad Nut while Ad Nut tracks down the offspring of Ad Nut and bestows some serious hugs.
Client: National Coalition Against Domestic Violence
Production Company: Chirp Films
Director: Noah Conopask
Executive Producer: Laura Thoel
Producer: John Malina
PM: Mario D’Amici
DP: Garrett Hardy Davis
Sound Designer: Gavin Little
Editor: James Dierx (Whitehouse Post)
Production Designer: Alex Choate
Wardrobe Stylist: Marissa Adele
Post Production: RCO
Colorist: Seth Ricart
Post Producer: Sheina Dao
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