Ad Nut
Jul 26, 2017

There's a reason this boy astronaut wants to escape his world

Beautiful film from US makes a strong point about heroes.

Ad Nut most often sticks to showing you work from Asia, but always reserves the right to highlight exceptional work from anywhere, and this film by Sweet Shop director Noah Conopask certainly qualifies. Simple. Expertly made. Powerful.

Made for the US National Coalition Against Domestic Violence (NCADV), the film is rooted, according to the director, in scientific research showing that kids who witness abuse can suffer permanent personality changes, even if they're not abused themselves.

“The boy is me," Conopask said in a release. "I had to make it. Children look up to their parents. Even if they don't want to. I hope that I can inspire action in those who may be broken or hurt and are acting in this way. I hope I can stir them to look at themselves and recognize what it is doing to their child, their family and themselves.”

Well said.

Now please excuse Ad Nut while Ad Nut tracks down the offspring of Ad Nut and bestows some serious hugs. 

CREDITS

Title: ‘Hero’
Client: National Coalition Against Domestic Violence
Production Company: Chirp Films
Director: Noah Conopask
Executive Producer: Laura Thoel
Producer: John Malina
PM: Mario D’Amici
DP: Garrett Hardy Davis
Sound Designer: Gavin Little
Editor: James Dierx (Whitehouse Post)
Production Designer: Alex Choate
Wardrobe Stylist: Marissa Adele
Post Production: RCO
Colorist: Seth Ricart
Post Producer: Sheina Dao

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Topics

Related Articles

Just Published

20 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

20 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

20 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

21 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.