The campaign, which the company created in-house, will run for a few weeks. Objectives include increasing awareness of the service's "search to everywhere" feature while also delivering the message that travel makes one sexy and fascinating.
The series contains three videos in which the sexiness level heats up from “basic”, to “hot” to “killer” (above) as the main character imagines his luck in love (or lack thereof) in different locations. The videos are currently running on YouTube, Facebook, Twitter, LinkedIn and Google+. The company said one additional video will be released soon.
The campaign is also running in the company's original home country, the UK (Skyscanner has offices in Singapore and Beijing), and Skyscanner plans to launch it globally, including other Asian markets such as Indonesia, South Korea, Japan and Singapore.
Social media manager Filippo Ciurria (the main character in the video)
Campaign organisation and overview/head of social media Yara Paoli
Writer Yara Paoli, Sam Baldwin, James Teideman, Timur Tugalev and Filippo Ciurria
Director, VFX artist and editor Timur Tugalev
Editor assistant Marc Youngson
Actors Raquel Martin , David Wilson, Agnieszka Bomersbach and Marcin Maruszak