Sophie Chen
Oct 23, 2013

Skyscanner shows how sexy travel search could be

SINGAPORE - A new campaign from flight search engine Skyscanner targets the Philippines, Australia and New Zealand with three videos featuring the imaginary exploits of a would-be ladies' man in various international cities.

The campaign, which the company created in-house, will run for a few weeks. Objectives include increasing awareness of the service's "search to everywhere" feature while also delivering the message that travel makes one sexy and fascinating.

The series contains three videos in which the sexiness level heats up from “basic”, to “hot” to “killer” (above) as the main character imagines his luck in love (or lack thereof) in different locations. The videos are currently running on YouTube, Facebook, Twitter, LinkedIn and Google+. The company said one additional video will be released soon.

The campaign is also running in the company's original home country, the UK (Skyscanner has offices in Singapore and Beijing), and Skyscanner plans to launch it globally, including other Asian markets such as Indonesia, South Korea, Japan and Singapore.



Social media manager Filippo Ciurria (the main character in the video)
Campaign organisation and overview/head of social media Yara Paoli
Writer Yara Paoli, Sam Baldwin, James Teideman, Timur Tugalev and Filippo Ciurria
Director, VFX artist and editor Timur Tugalev
Editor assistant Marc Youngson
Actors Raquel Martin , David Wilson, Agnieszka Bomersbach and Marcin Maruszak

Related Articles

Just Published

1 day ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

1 day ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

1 day ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

2 days ago

Should luxury brands reduce their dependence on China?

For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.