Staff Reporters
Feb 21, 2019

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

Want to talk more about women and gender equality in Asia Campaign's Women Leading Change conference will be held in Singapore on June 4. The deadline to enter our Women Leading Change Awards is April 8 early bird deadline March 8. 

The Japanese cosmetics brand SK-II has successfully built a reputation as a company that uses its ads to speak to and speak up for young single women also known by the...

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