Matthew Miller
Nov 26, 2014

Simulator turns trending topics into 'Ahhhhhhhhhhhhh!'

JAPAN - The Trend Coaster, created for Yahoo Japan and appearing at a couple of events in Japan this week, turns keyword popularity on social media into a hair-raising virtual amusement park ride.

JAPAN - The Trend Coaster, created for Yahoo Japan and appearing at a couple of events in Japan this week, turns keyword popularity on social media into a hair-raising virtual amusement park ride.

Client Yahoo Japan

Agency Hakuhodo and production company Dot x Dot

Market Japan

What it is Yahoo Trend Coaster is the world’s first virtual roller coaster simulator generating ride in tandem with changing waves of the popularity of a keyword used in social networking service postings. By taking the changing number of social networking service postings containing a chosen keyword, shown in the form of a line graph...

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