Ben de Castella
Mar 15, 2013

Silly stuff matters: Dancing ponies versus boring charts

Which is better for building brand awareness? Dancing ponies or informative content? Ben de Castella, strategic planning director with Digitas Razorfish Hong Kong, makes a serious case for silliness.

Which is better for building brand awareness? Dancing ponies or informative content? Ben de Castella, strategic planning director with Digitas Razorfish Hong Kong, makes a serious case for silliness.

You've probably seen Three’s Dancing Ponies spot from the UK by now above. Fleetwood Mac moonwalking Shetland ponies lots of fun. It’s very funny, very emotive and something you can't wait to show people. Which is why it clocked up 5 million views on YouTube in its first week, with 1 million people reportedly creating their own version.

I also liked the end line 'Silly Stuff. It Matters'.

And...

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