Mar 17, 2009

Set MAX | Ek Desh Ek Junoon | India

The campaign for the Indian Premier League's second season highlights how the cricket competition can act as a unifier across the country.

The creative concept aims to reposition IPL by underscoring the entertainment factor of last year’s event, and demonstrating the scale, in terms of spirit and action, that IPL has achieved.




Credits:

Project Ek Desh Ek Junoon
Client Set MAX
Creative agency TBWA Mumbai
National creative director Rahul Sengupta
Creative director Rahul Ghosh
Copywriter Rahul Sen Gupta, Rahul Ghosh, Kimberley Flanagan
Planner Sourab Mishra
Media agency MediaCom
Production house Footcandles
Director Ayappa
Online editor Amit Chitnes
Offline editor Sajid
Post-production company Pixion Studio
Audio post-production Octavious
Exposure Television, outdoor, online, radio, events
Topics

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