The brand observes that people tend to stick with one kind of drink instinctively when they dine out, and the commercial
tells consumers that they might as well go for the ‘healthier choice’ like the Ribena instead. The storyline plays as the Ribena's blackcurrants are jealous of people having 'iced lemon tea' all the time with their meals.
The current campaign
targets the local teenagers and young adults and features Hong Kong’s DJ duo I Love You Boyz.
Iced Ribena Lemon
Ribena Hong Kong
Grey Hong Kong
Vincent Tse, Kong Siu Lan