Jun 8, 2009

Ribena | Iced Ribena Lemon | Hong Kong

Ribena Hong Kong has launched a series of TV ads promoting the original drink and a cocktail recipe with lemon.

Ribena | Iced Ribena Lemon | Hong Kong
The brand observes that people tend to stick with one kind of drink instinctively when they dine out, and the commercial tells consumers that they might as well go for the ‘healthier choice’ like the Ribena instead. The storyline plays as the Ribena's blackcurrants are jealous of people having 'iced lemon tea' all the time with their meals.

The current campaign targets the local teenagers and young adults and features Hong Kong’s DJ duo I Love You Boyz.

Project Iced Ribena Lemon
Client Ribena Hong Kong
Creative agency Grey Hong Kong
Creative directors Vincent Tse, Kong Siu Lan
Media agency Mediacom
Exposure television

Campaign China

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