The 2010 'Smoothness encounter’ campaign has signed two new good looking ambassadors - Vic Chou and Haden Kuo. The story begins with Chou travelling on a train. Capturing every moments with his antique camera, he passes by the beautiful Kuo who is waiting on the train platform. The two characters miss each other as Kuo boards the train. He catches up with her in the end and passes her a photo.
People can catch the full-length commercial online. An online contest asks fans to share the site with as many people as possible. Fans with the most points will win Rejoice goodies, including Polaroid cameras and couple rings.
The campaign will run until Valentine Day.
Credits:
Project Smoothness Encounter
Client Rejoice
Creative agency Leo Burnett, Hong Kong
Executive creative director Connie Lo
Creative directors Milker Ho, Annie Chan
Art director Jennifer Kong
Copywriter Jammie Ting
Agency producer Anita Chan
Media agency Starcom
Exposure Television, online, outdoor
People can catch the full-length commercial online. An online contest asks fans to share the site with as many people as possible. Fans with the most points will win Rejoice goodies, including Polaroid cameras and couple rings.
The campaign will run until Valentine Day.
Credits:
Project Smoothness Encounter
Client Rejoice
Creative agency Leo Burnett, Hong Kong
Executive creative director Connie Lo
Creative directors Milker Ho, Annie Chan
Art director Jennifer Kong
Copywriter Jammie Ting
Agency producer Anita Chan
Media agency Starcom
Exposure Television, online, outdoor
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