The racing driver Jackie Stewart once referred to the infamous Nürburgring as “the green Hell”. We are fairly certain that it has nothing on this circuit designed by a pig.
To show off the handling of its Skyline (known outside of Japan as the Infiniti Q50) and celebrate the model’s 60th anniversary, Nissan and TBWA Hakuhodo got ‘Pigcasso’, an artistically gifted South African pig, to sketch out a race circuit. It then rendered the fiendishly complicated design as a life-size track and invited the unsuspecting racing driver Michael Krumm to test it out.
Krumm is initially perplexed by the design but apparently impressed by the Skyline’s Direct Adaptive Steering (DAS) technology (and presumably the pig’s talent once the animal is revealed).
Campaign’s view: It’s undeniably a fun initiative and no animals or drivers were harmed in the process. Indeed, both seem to have had a pretty good time. Could other cars handle the course as well as the Skyline/Q50? Almost certainly, but that’s not really the point. Humour is still a rarity in most automotive advertising, so it’s nice to see some displayed here without in any way compromising the aesthetic appeal of the vehicle.