David Blecken
Aug 10, 2017

Porcine racetrack designer puts Nissan to the test

'Pigcasso' creates something very special for the Skyline's 60th anniversary.

The racing driver Jackie Stewart once referred to the infamous Nürburgring as “the green Hell”. We are fairly certain that it has nothing on this circuit designed by a pig.

To show off the handling of its Skyline (known outside of Japan as the Infiniti Q50) and celebrate the model’s 60th anniversary, Nissan and TBWA Hakuhodo got ‘Pigcasso’, an artistically gifted South African pig, to sketch out a race circuit. It then rendered the fiendishly complicated design as a life-size track and invited the unsuspecting racing driver Michael Krumm to test it out.

Krumm is initially perplexed by the design but apparently impressed by the Skyline’s Direct Adaptive Steering (DAS) technology (and presumably the pig’s talent once the animal is revealed).

Campaign’s view: It’s undeniably a fun initiative and no animals or drivers were harmed in the process. Indeed, both seem to have had a pretty good time. Could other cars handle the course as well as the Skyline/Q50? Almost certainly, but that’s not really the point. Humour is still a rarity in most automotive advertising, so it’s nice to see some displayed here without in any way compromising the aesthetic appeal of the vehicle.

Source:
Campaign Japan

Related Articles

Just Published

9 hours ago

'Laundrette': BBH's CMO on the ad that built the agency

Bartle Bogle Hegarty's global CMO reflects on the significance of the 1985 Levi's ad 'Laundrette', following the death of its star, Nick Kamen.

9 hours ago

Neil Christie to leave Wieden+Kennedy

Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.

10 hours ago

Adidas and Nike sales plummet following boycotts

Both brands reported plummeting sales on China’s e-commerce channel, Tmall, in April.

10 hours ago

Software giant SAS launches biggest brand campaign ...

The analytics company is building awareness as competition heats up.