David Blecken
Aug 10, 2017

Porcine racetrack designer puts Nissan to the test

'Pigcasso' creates something very special for the Skyline's 60th anniversary.

The racing driver Jackie Stewart once referred to the infamous Nürburgring as “the green Hell”. We are fairly certain that it has nothing on this circuit designed by a pig.

To show off the handling of its Skyline (known outside of Japan as the Infiniti Q50) and celebrate the model’s 60th anniversary, Nissan and TBWA Hakuhodo got ‘Pigcasso’, an artistically gifted South African pig, to sketch out a race circuit. It then rendered the fiendishly complicated design as a life-size track and invited the unsuspecting racing driver Michael Krumm to test it out.

Krumm is initially perplexed by the design but apparently impressed by the Skyline’s Direct Adaptive Steering (DAS) technology (and presumably the pig’s talent once the animal is revealed).

Campaign’s view: It’s undeniably a fun initiative and no animals or drivers were harmed in the process. Indeed, both seem to have had a pretty good time. Could other cars handle the course as well as the Skyline/Q50? Almost certainly, but that’s not really the point. Humour is still a rarity in most automotive advertising, so it’s nice to see some displayed here without in any way compromising the aesthetic appeal of the vehicle.

Campaign Japan

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.