So what goes on in the head of Dulux's old English sheepdog? Turns out that the brand mascot cares a lot about the durability of paint and colour schemes. He is out on a mission to educate the Aussie and Kiwi homeowners on the risks of using inferior paints.
Ad Nut is impressed that the creature knows his stuff well and how he could sniff out the pepperoni floating in mid-air. Ahh, those canines and their sense of smell!
Besides bespoke film executions for social, pre-roll, TV and cinema, the BMF campaign is supported by OOH, print, online, social and in-store. The sheepdog will retire behind the scene for this task, human paint experts will be lending their advice on home painting tips.
Executive creative director: Cam Blackley
Associate creative directors: Dantie Van Der Merwe and David Fraser
Copywriters: James Sexton and Gooch Richards
Designer: Thom Davy
Planning: Kim Feitelberg, Ali Tilling and Emily Field
Client services director: Dan Lacaze
Account director: Will Woods
Account managers: Kim Ngo and Siena Shuttler
Agency producer: Fiona Gilles
Production company: Good Oil
Director: Andy McLeod
Post production: ALT VFX
Editor: The Butchery
Music and sound production: Rumble Studios
Client credits – Dulux
Director, marketing and innovation: Helen Fitzpatrick
Marketing manager: Jo Katsos
Senior brand managers: Anthony Voyage and Alison Mahoney
Product manager: Adam Hilton
Digital marketing manager: Natasha Simpson
Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.
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