Ad Nut
Aug 12, 2019

NZ insurers AMI pitch 'a new kinda kindness'

Colenso BBDO helped the brand with its new positioning.

Colenso BBDO helped the brand with its new positioning.

This is not the first emotive insurance ad Ad Nut has watched today. Please see NRMA sells insurance by pledging new koala homes. There must be some prior knowledge going around that declares Monday the best time to release feelings-inducing campaigns. 

This 60-second TVC is from New Zealand's AMI Insurance and Colenso BBDO, who have helped the company with their new positioning around the theme of kindness. 

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