Sophie Chen
Oct 9, 2013

Nimble shows a new way of borrowing money for unexpected events

AUSTRALIA – Nimble, an online lending company in Australia, has launched a brand campaign to show Aussies how to ‘Nimble it’ with smart little loans when unexpected things happen.

wide player in 16:9 format. Used on article page for Campaign.

The campaign, entitled ‘Unexpected happens’, positions Nimble as a smart solution for short-term cash needs.

A series of television and radio ads, created by Clemenger BBDO Brisbane, showcases familiar unexpected situations—including a pregnancy (above), a car breakdown and a visit to the vet—each with a further unexpected twist.

“We challenged the team to create a truly memorable campaign with brilliant characters and humour while offering a simple explanation for what the Nimble product offering is all about,” said Stirling Howland, brand strategist at Nimble.


Client Nimble
Nimble co-founder Greg Ellis
Nimble co-founder Sean Teahan
Brand strategist Stirling Howland
Marketing manager Johan Kriegbaum

Agency Clemenger BBDO Brisbane
Creative director Levi Slavin
Associate creative director Cristian Staal
Associate creative director Marianne Harvey
Creatives Simon Vicars, Brett Colliver, Ben Polkinghorne, Scott Kelly
Head of interactive David Smerdon
Account director Lucy Flower
Account coordinator Cassandra Williams
Agency producer Georgia Martin

TV production The Sweet Shop
Director Steve Ayson
Producer Cindy Kavanagh

TV post production Method Studios
Offline editor Peter Sciberras
Colourist Edel Rafferty
Flame compositor Chris Betteridge
Designer Brett Glover
Post producer Fiona Fry

TV sound studio Flagstaff Audio
TV sound designer Paul Le Couteur
TV sound producer Ceri Davies/Sal McManus

Radio production Eardrum
Radio director Ralph van Dijk
Radio sound studio Song Zu
Radio sound engineer Abby Sie



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