Shawn Paul Wood
Apr 19, 2022

New campaign encourages supporters to Spend With Ukraine

The campaign, by Ukrainian design firm O0 Design, encourages global citizens to support Ukraine by spending with Ukrainian businesses.

The world has rallied around Ukraine since Russia invaded its neighbouring country in February, supporting everything from refugees and local enterprises. 

Kyiv-based O0 Design (pronounced “O-zero”) wants to help sympathizers identify Ukrainian businesses a little bit easier so they can support the local economy. So it launched a campaign, called Spend With Ukraine, that introduces the world to a group of Ukrainian businesses that sell globally – and encourages people to spend with them. 

Featured companies include sleepwear company Sleeper, womenswear brand Anna October, smart pet camera maker Petcube and online writing assistant Grammarly. Given the urgency of the crisis, the campaign came together in two weeks. 

Unlike other humanitarian campaigns, ‘Spend With Ukraine’ doesn’t ask for donations, but rather spreads the message that “to spend with Ukraine is to stand with Ukraine,” said Andrey Klen, co-founder O0 Design and Petcube.

“Economics is the focus here,” she said. “Your purchase helps our defensive efforts and nears our victory.” She added that supporting individual companies translates to restarting the entire economy by increasing salaries and tax revenues and increasing the overall circulation of capital.

“Ukrainian team members will keep their jobs at these businesses,” Klen said. “It’s only logical that we promote Ukrainian businesses as the global community has been canceling Russian goods.”

The campaign, launched at the beginning of April, is already gaining steam, allowing O0 design to directly donate funds to international companies based in Ukraine. 

“We have seen website traffic increase and attributed sales,” Klen said. “It is only the beginning, and we are willing to take it to greater heights.” 

To stand with Ukraine by spending with Ukraine, visit www.ComeBackAlive.in.ua

Source:
Campaign US

Related Articles

Just Published

27 minutes ago

Advertisers of the month in Australia: Budget ...

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

56 minutes ago

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.

4 hours ago

Creativity isn’t just for New York, London or ...

Enkhbayasgalan Tungalag reminds the industry that world-class ideas can be born in yurt camps as easily as Madison Avenue; it’s time the global stage paid attention.

14 hours ago

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.