The brand and DDB Group New Zealand collaborated with Danish director William Stahl to produce a TVC "with a difference".
The idea behind the TVC, 'Don't worry boys', was to "create a twist on a fundamental human truth... that plays on the fact that as much as guys hate to admit it, they’re a little bit hopeless when their loved one leaves them to their own devices, even for just a night", said the agency.
The video is largely inspired by a short film by Stahl.
Although how a bunch of sobbing men will get Kiwi women eager for a celebratory night soused on bubbly is anyone's guess.
Credits
Agency: DDB Group New Zealand
Client: Lion Nathan
Product: Lindauer
First Ran – Sunday 16th September, 2012
Lion Nathan:
Marketing Manager – Wine – Susan Cassidy
Brand Manager – Lindauer – Kylie Biddle
DDB:
Executive Creative Director – Andy Fackrell
Group Business Director – Angela Watson
Account Director – Jenny Travers
Senior Account Manager – Kate Smart
Art Director – Julia Ferrier
Copywriter – Jennie Liddell
Agency Producer – Tania Jeram & Judy Thompson
Executive TV Producer – Judy Thompson
Film Company - Roadmap Institute:
Director – William Stahl
Co - producer – Nina Fryland
Producer - Martin Elley
DOP – Manuel Albeto Claro
Editor – Henrik Thiesen
Online & Endframe – Jon Baxter @ Perceptual Engineering
Audio House: Liquid Studios
Audio Engineer: Craig Matuschka
Song: ‘Every Minute Alone’ by WhoMadeWho
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