KFC Singapore delights diners with international flavours

The first product to be launched via this campaign is Italian Crunch. With the tagline 'Make every meal an Italian affair!', the campaign by Grey Group Singapore includes a TVC, print, OOH, in-store, digital and social platforms.

The 20-second TVC will run in English, Mandarin and Bahasa. Inspired by Italian football, it shows a group of football fans who appear to be rushing to a game. In fact, they are hurrying to grab the new chicken at a KFC restaurant.

Italian Crunch will be available from 19 June to 23 July. As part of the 'Global Delights' series, other international cuisine-inspired products will be launched in the future.

CREDITS

Agency Grey Singapore
Account director Cheryl Ong
Senior account executive Denise Khoo
CCO Ali Shabaz
Art director Tan Giap How
Copywriter Aslinda Khanafi
Producer Sandra Ong
Director/ production house Patrick Ong (Play Films)
Post production Greyworks