Ad Nut
Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

Philippine fast-food giant Jolibee left a nation heartbroken last Valentine's Day (or so Ad Nut is told) when the male protagonist in a wildly popular video was revealed to be merely a groomsman at the wedding of a woman he was desperately in love with.

But fear not, by May he had apparently picked up the pieces enough to go out in public to eat fried chicken again.

And now, in a new installment in the brand's 'Perfect pair' campaign by Publicis JimenezBasic, it appears that he has found a new lady love.

But wait! There's a surprise twist, and apparently we've been watching a nonlinear timeline worthy of Pulp Fiction, as it turns out that the friendzone victim is a perpetrator himself—but nevertheless ends up finding love by the end. 

Probably. With more than 9 million views on Jollibee's Facebook page, it's likely we haven't seen the last of this particular romeo.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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