Ad Nut
Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

Philippine fast-food giant Jolibee left a nation heartbroken last Valentine's Day (or so Ad Nut is told) when the male protagonist in a wildly popular video was revealed to be merely a groomsman at the wedding of a woman he was desperately in love with.

But fear not, by May he had apparently picked up the pieces enough to go out in public to eat fried chicken again.

And now, in a new installment in the brand's 'Perfect pair' campaign by Publicis JimenezBasic, it appears that he has found a new lady love.

But wait! There's a surprise twist, and apparently we've been watching a nonlinear timeline worthy of Pulp Fiction, as it turns out that the friendzone victim is a perpetrator himself—but nevertheless ends up finding love by the end. 

Probably. With more than 9 million views on Jollibee's Facebook page, it's likely we haven't seen the last of this particular romeo.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

2 days ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

2 days ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

2 days ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

2 days ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.