jollibee
Francis Flores has quit as global brand CMO of Jollibee
Fifteen-year veteran of Filipino fast food company has become head of consumer business, individual mobile wireless, for telecom operator Smart.
Unveiling the Jollibee Chick’nwich like it's a must-have gadget
BBH helps the Filipino fast food brand unveil its biggest product innovation in decades as if it's a sought-after tech device, rather than a fast-food product launch.
Mobile services brands benefit as Filipinos seek local comfort
While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.
How heritage brands are thriving in these quick-changing times
Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?
Francis Flores: Why is ‘bringing joy’ particularly important during these trying times?
Jollibee's Philippines marketing head on why the company's motto is especially important during the pandemic.
A serving of untiring fathers, with a side of Jollibee
The fast-food chain, along with McCann Worldgroup Philippines, reminds us of pandemic-tinged stories of sacrifice and struggle on the occasion of Father's Day.
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