Jun 19, 2022

Francis Flores has quit as global brand CMO of Jollibee

Fifteen-year veteran of Filipino fast food company has become head of consumer business, individual mobile wireless, for telecom operator Smart.

Dec 16, 2021

Unveiling the Jollibee Chick’nwich like it's a must-have gadget

BBH helps the Filipino fast food brand unveil its biggest product innovation in decades as if it's a sought-after tech device, rather than a fast-food product launch.

Aug 16, 2021

Mobile services brands benefit as Filipinos seek local comfort

While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.

Jun 17, 2021

A serving of untiring fathers, with a side of Jollibee

The fast-food chain, along with McCann Worldgroup Philippines, reminds us of pandemic-tinged stories of sacrifice and struggle on the occasion of Father's Day.

Jun 17, 2021

Asia-Pacific Power List 2021: Francis Flores, Jollibee

Pivoting to digital experiences and new customer realities has been top of mind this past year for this Philippines-based fast food marketer.