Fifteen-year veteran of Filipino fast food company has become head of consumer business, individual mobile wireless, for telecom operator Smart.
BBH helps the Filipino fast food brand unveil its biggest product innovation in decades as if it's a sought-after tech device, rather than a fast-food product launch.
While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.
Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?
Jollibee's Philippines marketing head on why the company's motto is especially important during the pandemic.
The fast-food chain, along with McCann Worldgroup Philippines, reminds us of pandemic-tinged stories of sacrifice and struggle on the occasion of Father's Day.
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