A global evangelist for a much-beloved Pinoy brand at home, Flores' work continues to evoke emotional responses he carries with him abroad.
Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.
Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate
Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.
Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.
BRAND HEALTH CHECK: The chain’s popularity at home has yet to translate into global success despite years of trying.
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