Jun 29, 2020

Asia-Pacific Power List 2020: Francis Flores, Jollibee

A global evangelist for a much-beloved Pinoy brand at home, Flores' work continues to evoke emotional responses he carries with him abroad.

Jul 15, 2019

Mobile looms larger among Filipinos' favourite local brands

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

Jul 16, 2018

Philippines' top 100 brands for 2018

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

Jun 25, 2018

Across Asia, loyalty to local brands is not automatic, must be earned

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

Jul 19, 2017

Jollibee releases sequel for heartbreaking friendzone ad

Fast-food brand brings back male protagonist from viral video for its Perfect Pairs campaign.

Mar 23, 2016

Jollibee’s global ambition faces a battle

BRAND HEALTH CHECK: The chain’s popularity at home has yet to translate into global success despite years of trying.