With a budget that did not stretch to an above-the-line campaign, Saatchi & Saatchi created 225 square meter floor stickers, which it has spread across three malls in Jakarta.
Credits:
Project Crawling
Client JakPetz Jakarta
Creative agency Saatchi & Saatchi, Jakarta
Chief creative officer Andy Greenaway
Executive creative director Juhi Kalia
Art director Aryanto Salim, Joel Clement
Copywriter Pancaputera, Juhi Kalia
Photographer Heret Frasthio
Producers Annisa Mulyani, Muhammad Iskak
Exposure Ambient
Credits:
Project Crawling
Client JakPetz Jakarta
Creative agency Saatchi & Saatchi, Jakarta
Chief creative officer Andy Greenaway
Executive creative director Juhi Kalia
Art director Aryanto Salim, Joel Clement
Copywriter Pancaputera, Juhi Kalia
Photographer Heret Frasthio
Producers Annisa Mulyani, Muhammad Iskak
Exposure Ambient
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