Ad Nut
Oct 23, 2017

Jack the Dipper and friends seek golden McNuggets in campaign from DDB Group Hong Kong

Quick-serve brand launches a campaign for graphic-novel fans.

Quick-serve brand launches a campaign for graphic-novel fans.

McDonald's and DDB Group Hong Kong have launched a gritty new version of a recurring character known as Jack The Dipper, in a new campaign promoting McNuggets.

Previously a brightly clothed, flamboyant cartoon villain played for laughs, Jack has now been given the full Marvel treatment, complete with a dark, dystopian city setting and a cast of gifted compatriots known as the Dipper League. 

The campaign includes...

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