In describing the role of media in today's rapidly evolving world, Ryan emphasises that the key word for the Isobar network, and the media industry in Asia as a whole, is 'convergence'.
Convergence is key because people are increasingly connected and social, he tells Campaign. There are connected devices, connected content, connected people, and connected experiences. What this equates to is a complete transformation in the media environment and there are some agencies that...
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