Rhandell Rubio
Aug 26, 2011

INTERVIEW: Isobar's Chris Ryan warns of a changing media landscape

ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.

ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.

In describing the role of media in today's rapidly evolving world, Ryan emphasises that the key word for the Isobar network, and the media industry in Asia as a whole, is 'convergence'.

Convergence is key because people are increasingly connected and social, he tells Campaign. There are connected devices, connected content, connected people, and connected experiences. What this equates to is a complete transformation in the media environment and there are some agencies that...

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