Ad Nut
Jun 3, 2019

In CIMB film for Aidilfitri, forgiveness is not just for kids

The Malaysian bank and Ogilvy invert the traditional custom with a story about a mother begging forgiveness.

The Malaysian bank and Ogilvy invert the traditional custom with a story about a mother begging forgiveness.

Honest portrayals of what life is like for people who have less money than they would like to fulfill their dreams are uncommon in our culture, and especially in advertising. So Ad Nut appreciates this straightforward and simple story of a mother who, try as she might, can't fulfill her daughter's wishes.

The film, 'The true meaning of gratitude', from CIMB and Ogilvy Malaysia, inverts the Hari Raya custom of children seeking forgiveness from their...

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