Ad Nut
Jan 11, 2017

Ikea makes sleep into a sporting event

From the UK: 'Win at sleeping' for Ikea by Mother London.

Mashing up the conventions of the sport-related montage with an ad for bedding products makes for an enjoyable 60 seconds in this UK spot for Ikea, by Mother London. The win-at-all-costs voiceover, delivered by a former coach over pounding drums, is particularly effective in upping the tension, and thereby the amusing contrast.

Ad Nut thanks the ad nuts at Campaign UK, who covered this work first and have some more details including credits.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

 

Topics

Related Articles

Just Published

12 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

13 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

13 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

14 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.